Vision casting is often viewed as the job of the CEO. Like a head coach, the CEO sets the direction of an organization and then spends a great amount of energy ensuring that their team also understands and works for the vision. Vision casting, however, isn't limited to CEOs. Great leadership, regardless of a title or position, involves effective vision casting.
You Are Your Primary Advocate
I once heard an author talking about all of the ideas he gets pitched by non-authors who want him
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