A great corporate culture is an asset to the bottom line. An ineffective culture, however, can be very costly. The corporate culture of an organization is the difference between a great place to work and one that is chronically drained by spending energy to bring in and retain good talent. Personally, I am always surprised at how many organizations are not pro-actively creating a culture that cultivates and attracts the type of employees they desire.
So how is a corporate culture created, even in a small business?
Be Pro-Active
The first step to creating a great culture within an organization is to understand that a culture is going to develop whether or not you plan for it. If cultural outcomes are not strategically developed, the result is going to be less than ideal.
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